The fabric you wear is like a second skin. But we often compromise on comfort in an effort to be fashionable. However how do you stay fashion ready when you constantly feel restricted? This is where Aditya Birla Group’s Liva steps in by providing you with fabrics that let you breathe, envelope you with comfort and look stylish while you are at it. We enable you to own your skin with elegance and panache.
Liva is composed of nature-based fabrics (in a pure or blended form) that enhance your inner sense of fluidity. We discover comfort within style. The garment you choose allows you a seamless ease, which in turn gives you the freedom to be your true self.
Your modern, independent, free thinking way of life is here to stay. You flick off archaic norms and completely embrace your liberated self. You wear what you want, how you want it, and when you want to. And naturally the fabric you choose would be the one that matches your flow with its attributes of breathability, comfort and fluidity.
Nurture is the nature of our home - Earth. We take a cue from her by keeping our fabrics organic, sustainable and renewable. To breathe life into our fabric, we use natural fibres which are produced from wood pulp that is generated from trees grown specifically for this purpose. It means more new trees are planted than trees are cut. Liva fabrics save land 6-7 times more than cotton, and consume 3-4 times lesser water. We know that our planet protects and sustains our life. It's time we did the same for her.
LIVA stands for the high quality fabric made using natural cellulosic fibres of Aditya Birla Group, delivered through an accredited value chain. Unlike other fabrics which are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well. Here's how this fabric is a cut above the rest!