In the world of fashion, there's a common pre-conceived notion. That if it's fashionable, it's got to be uncomfortable. High heels. Uptight hairdos. Stifling make-up. Fabric that closes in on you.
But what if we tell you that you don't have to choose style over comfort? That fashion can be friendly? That you no longer have to check every mirror you pass by?
Presenting LIVA, a new-age naturally created fabric (in a pure or blended form) that transforms not just the garment but also the person wearing it. It is comfortable, soft, 100% natural, and eco-friendly.
Bye Bye Boxiness. Hello Freedom!
Discover the charm of a fabric so fluid, so breathable, so comfortable... that it moves with you.
Designed keeping the new age woman in mind, this fabric defies all norms of conventional materials and aims to keep you going through the day without being weighed down.
LIVA is man-made from natural fibres which are produced from wood pulp, a natural renewable resource. The pulp used is from trees which are specifically grown for this purpose i.e. more new trees are planted than trees are cut. It gives the earth a much-needed green cover, saves 6-7 times more land in comparison to cotton, and saves 3-4 times more water than usual.
LIVA stands for the high quality fabric made using natural cellulosic fibres of Aditya Birla Group, delivered through an accredited value chain. Unlike other fabrics which are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well. Here's how this fabric is a cut above the rest!