Grasim Industries Limited, a company incorporated under the Gwalior Companies Act (1 of Samvat 1963) and presently governed under the provisions of Companies Act, 2013 having its registered office at Birlagram, Nagda, Madhya Pradesh 456331 bearing CIN No. L17124MP1947PLC000410 and having its corporate office at Aditya Birla Center, S K Ahire Marg, Mumbai, Maharashtra 400030 India (hereinafter referred to as  “Grasim”/ “we" / "us" / "our”).

“Liva By Birla Cellulose Website” means https://www.livabybirlacellulose.com.

"You" or "Your" means any individual or anyone who visits our Liva By Birla Cellulose Website.

Personal Data includes any information that identifies or relates to an individual, such as a name, e-mail address, contact details, country, city, organization, etc.

Purpose

Grasim is committed to protecting the privacy of every individual who visits www.livabybirlacellulose.com Website. This Privacy Policy, which sets out the basis on which any Personal Data we collect from You, or that You provide to us, will be processed by us through Your use of the Liva By Birla Cellulose Website.

Scope of Application

This Privacy Policy will be applicable to all Personal Data that You provide to Birla Cellulose through the Liva By Birla Cellulose Website or for purposes of using the Liva By Birla Cellulose Website. 

This Privacy Policy does not apply to any Personal Data that You may provide to third parties, such as through other sites linked to the Liva By Birla Cellulose Website. Please be aware that if You choose to visit such third-party sites, You should contact such third parties directly to determine their respective privacy policies.

Liva By Birla Cellulose expressly reserves its sole discretion, and at times and intervals of its choosing the right to change this Privacy Policy periodically in the future without prior notice to the users. User shall review our Privacy Policy available at the Liva By Birla Cellulose Website regularly to be sure You are updated with our practices and procedures in this area. Your continued use of the Liva By Birla Cellulose Website will be subject to the then-current Privacy Policy.

This document is an electronic record and is governed by the provisions under the Information Technology Act, 2000 and rules made thereunder as may be applicable, and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000 including any amendments thereto. This electronic record is generated by a computer system and does not require any physical or digital signatures.

By accepting this Privacy Policy, You expressly consent to our use and disclosure of Your Personal Data in the manner prescribed in this Privacy Policy. This Privacy Policy is incorporated into and is subject to the conditions and governs all use of the Liva By Birla Cellulose Website. 

We may collect Your name, address, email address, telephone number, and other Personal Data You submit on the Liva By Birla Cellulose Website. Such Personal Data will not be posted in areas of the Liva By Birla Cellulose Website viewable by the public or users of the Liva By Birla Cellulose Website unless you specifically allow us for the same.

Please take a moment to familiarize yourself with our Privacy Policy. If You do not agree with any provisions of the Terms or this Privacy Policy, we advise You to not use or access Liva By Birla Cellulose Website.

Data Gathering

Collection of Information

We do not collect any Personal Data that identifies You unless You specifically provide us with Personal Data voluntarily. By submitting Personal Data, You grant Liva By Birla Cellulose the right to transmit, monitor, process, retrieve, store, get the same processed and use Your information in connection with; the operation of the Liva By Birla Cellulose Website or the purpose for which such information is voluntarily furnished to Liva By Birla Cellulose.

We may collect a variety of Personal Data from You, including but not limited to Your name, mailing address, phone number, email address, contact preferences, any other usage and interaction details with us or our affiliates, etc.. We may collect such information which when combined with other pieces of information available with us could reasonably allow You to be identified. Just to give you some examples, we may collect Personal Data by:

• Wildcard voting Your name and email id will be collected, to keep check on Unique Vote count as one person is allowed to vote only for one candidate per day.
• Voluntary sign up Your name and email id will be collected, to send You email updates from us relating to fashion blog published, newsletters, campaigns etc.
• E-mailing or writing to us using the contact details posted on our Liva By Birla Cellulose Website; Your name, contact number and email id will be collected, to send You email updates from us relating to fashion blog published, newsletters, campaigns etc.
• On joining our community forum Your name, email ID, contact number for business queries, become associate/partner with us, buy our fabrics or products, etc.
• Your name, email id, contact number and such other information, while submitting any other enquiries with us and so on…

Our Use of Your Personal Data 

Our primary goal in collecting Personal Data is to provide You with a smooth, efficient and customized experience. This allows us to provide services and features that are most likely to meet Your needs, and to customize the Liva By Birla Cellulose Website and our services to make Your experience easier. We may use the information we collect from You, to provide You with services that You request from us. We use Personal Data in the files we maintain about You, and the other Personal Data we obtain from Your current and past activities on the Liva By Birla Cellulose Website to provide You with services.

Liva By Birla Cellulose reserves the right to send You email updates from us relating to fashion blog published, newsletters, campaigns etc, if You are subscribed or otherwise send You certain communications relating to our products, services or advertisements, administrative messages and updates, with an option for You to stop receiving or unsubscribe them. 

By visiting our Website or by providing Your information, You consent to the collection, use, storage, disclosure and otherwise processing of Your information on the Liva By Birla Cellulose in accordance with this Privacy Policy. If You disclose to us any information relating to other people, You represent that You have the authority to do so and permit us to use the information in accordance with this Privacy Policy. You, while providing Your Personal Data over Liva By Birla Cellulose or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, subsidiaries, Joint Venture and other third parties) to contact You through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy. You have an option to withdraw Your consent that You have already provided by writing to the Grievance Officer at the contact information provided below. Please mention “Withdrawal of consent for processing Personal Data” in Your subject line of Your communication. We will verify such requests before acting on our request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy and applicable laws. In the event You withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary. 

Information to be provided to data subject: At the time of obtaining the Personal Data, is to provide the data subject with all the prescribed information purposes and legal basis of processing; recipients or categories of recipients of the Personal Data; period of storage of Personal Data; existence of the data subject's rights such as right to access, rectification or erasure of Personal Data; right to data portability; right to withdraw consent; the right to lodge a complaint with a supervisory authority; etc. This information needs to be covered under cookies policy.

Our Disclosure of Your Information

Due to the existing regulatory environment, we cannot ensure that all of Your private communications and other Personal Data will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be required to disclose Personal Data to the government, law enforcement agencies, or third parties under certain circumstances; third parties may unlawfully intercept or access transmissions or private communications; or users or authorized users may independently abuse or misuse Your information that they collect from the Liva By Birla Cellulose Website in violation of our Liva By Birla Cellulose Website’s Privacy Policy. 

As a matter of policy, we do not sell or rent any Personal Data about You to any third party. However, the following describes some of the ways that Your Personal Data may be disclosed.

1. We may sometimes share data with our affiliates, subsidiaries, joint ventures and third-party service providers that provide us with services and/or provide You with services. To the extent that these entities have access to Your Personal Data, we will ask them to treat it at least as protectively as they treat Personal Data they obtain from their other authorized users or members. Our affiliates, subsidiaries, and joint ventures will follow privacy practices no less protective of all authorized users and members than our practices described in this document, to the extent allowed by applicable law. It is possible that Liva By Birla Cellulose, its subsidiaries, affiliates, joint ventures or any combination of such, could merge with or be acquired by another business entity. Should such a combination occur, You should expect that Liva By Birla Cellulose would share some or all of Your Personal Data in order to continue to maintain and provide access to the Liva By Birla Cellulose Website. 
2. Liva By Birla Cellulose co-operates with law enforcement inquiries, as well as other third parties to enforce laws relating to matters, such as intellectual property rights, fraud and other rights. By using Liva By Birla Cellulose Website You authorize us to disclose any Personal Data about You to law enforcement and other government officials as we, in our sole discretion, believe reasonably necessary or appropriate, in connection with any investigation.

Changing Your Personal Data

In case You request to remove Your Personal Data from our records, we may retain such information in our files and databases, in order to use it in some unavoidable circumstances, such as to resolve disputes, troubleshoot problems, and enforce our terms and conditions. Further, such prior Personal Data may not be completely removed from our databases due to technical and legal constraints, including stored "back up" systems. You agree that all of Your Personal Data may not be completely removed from our databases in response to Your requests for the given reasons.

User of Cookies

The Liva By Birla Cellulose Website may use "cookies" (information stored on Your computer/Your Computer Resources which include mobiles phones and also APPs) by Your browser at our request). "Cookies" is a term generally used for small text files a website can use to recognize repeat users, facilitate the user's ongoing access to and use of the site, allow a site to track usage behaviour and compile aggregate data that will allow content improvements and targeted advertising, preferences etc. Cookies themselves do not personally identify You, but they do identify Your computer, computer resources and devices connected with computer resources and including mobile phones. Generally, cookies work by assigning a unique number to the computer that has no meaning outside the assigning site. You are also being made aware that Liva By Birla Cellulose cannot control the use of cookies or the resulting information by advertisers or third parties hosting data on Liva By Birla Cellulose Website. If You do not want information collected through the use of cookies, You may change the settings in Your browsers that allows to deny or accept the cookie feature as per Your discretion and in the manner agreed by You.

Security

Liva By Birla Cellulose will use reasonable security measures to safeguard the confidentiality of Your Personal Data. Although we will put our best efforts to protect Your Personal Data, we cannot guarantee the security of Your data transmitted to Liva By Birla Cellulose Website; any transmission is at Your own risk. Once we have receive Your information, we will use strict procedures and security features which are appropriate to the type of Personal Data You have provided to try to prevent unauthorized access or inadvertent disclosure. However, You agree and acknowledge that "perfect security" does not exist on the internet. It is important for You to protect against unauthorised access to Your password and to Your computer. Be sure to sign off when You finish using a shared computer.

CHANGES / AMENDMENT / MODIFICATION TO THE PRIVACY POLICY:

We will treat Your Information in accordance with applicable laws, and regulations. This Privacy Policy is subject to changes and modification based on business, legal or regulatory requirements and will be updated online on the Website. We will make all efforts to communicate any significant changes to this Privacy Policy to You. However, Your continued use of the website after any modification(s) to this Privacy Policy will be deemed as Your acceptance to such modification(s). You are encouraged to periodically visit this page to review the Privacy Policy and any changes to it.

Legal Disclaimer

Liva By Birla Cellulose is the official site and provides general information about Birla Cellulose. The information and content are based on the laws applicable in India.

While efforts are made to keep the information on Liva By Birla Cellulose accurate and timely updated, Liva By Birla Cellulose does not guarantee or endorse the content, accuracy or completeness of the information, text, graphics, hyperlinks and other items contained herein or on any other server. Liva By Birla Cellulose and the materials, information, and references to services and products if any herein, including without limitations, text, graphics and links, are provided "as is" without representations or warranties of any kind, whether express or implied.

To the fullest extent permissible, Liva By Birla Cellulose disclaims any warranties, express and/or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, freedom from computer virus and warranties arising from course of dealing or course of performance. Liva By Birla Cellulose does not represent or warrant that the functions contained in Liva By Birla Cellulose will be uninterrupted or error free, that defects will be corrected or that Liva By Birla Cellulose or the server that makes the Liva By Birla Cellulose available are free of viruses or other harmful components. Liva By Birla Cellulose does not make any warranties or representations regarding the use of the materials in the Liva By Birla Cellulose in terms of their completeness, correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise.

Liva By Birla Cellulose is not responsible for any special, indirect, incidental or consequential damages that may arise from the use of or the inability to use, the Liva By Birla Cellulose and/or the materials contained on the Liva By Birla Cellulose irrespective of whether the materials contained on the Liva By Birla Cellulose are provided by Liva By Birla Cellulose.

The contents of Liva By Birla Cellulose are subject to change without notice. Commercial use of any of the contents of Liva By Birla Cellulose in any manner is prohibited without prior written permission from an authorized person. No reproduction of any part of the Liva By Birla Cellulose may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or site, whether in hardcopy or electronic format, including postings to any other site. Liva By Birla Cellulose reserves all other rights.

Liva By Birla Cellulose may contain some hyperlinks which lead out of this site. Information contained in any site linked from Liva By Birla Cellulose has not been reviewed for accuracy or legal sufficiency. Liva By Birla Cellulose is not responsible for the content of any such external hyperlinks and references to any external links should not be construed as an endorsement of the links or their content. No information on Liva By Birla Cellulose shall constitute an invitation to invest in The Aditya Birla Group or any of its entities. Neither Liva By Birla Cellulose nor the entities of the Aditya Birla Group, nor their respective officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to or use of Liva By Birla Cellulose or any site linked to it, including, without limitation, any loss or profit, indirect, incidental or consequential loss.

In case of a Personal Data breach, without undue delay (and where feasible, not later than 72 hours after having become aware of it), notify (with prescribed details) the breach to the supervisory authority in terms of GDPR, unless the Personal Data breach is unlikely to result in a risk to the rights and freedoms of natural persons.

By viewing / accessing / using Liva By Birla Cellulose Website, You are deemed to agree to the exclusive jurisdiction of the courts at Mumbai, India in respect of any claims or actions arising or related to any matters connected to Liva By Birla Cellulose or this Privacy Policy.

CONTACT INFORMATION:

If You (a) have any questions regarding this Privacy Policy or (b) would like more information on our privacy practices or (c) want us to delete / restrict processing any of Your Personal Data, please contact us at enquiry.liva@adityabirla.com