Newsletter Sep - Dec 2019.


LIVA announced a partnership with Times of India as Title Sponsor for the Miss Diva 2020 pageant. The official press conference of LIVA #MissDiva2020 was held amidst the media & bloggers fraternity on 11th November at the Sofitel Mumbai BKC. Mr. Rajeev Gopal, Chief Global Sales & Marketing Officer, Birla Cellulose spoke on how LIVA and Miss Diva is a match made in heaven.

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LIVA launches LAPF Studio in Jaipur

LIVA inaugurated a state-of-the-art LIVA Accredited Partner Forum (LAPF) Studio in Jaipur in association with Garment Exporters Association of Rajasthan (GEAR). This is the fourth such studio after Noida, New York and Tirupur. The Jaipur studio will display a collection of more than 2000 fabric innovations of Viscose, Modal and Excel.

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Birla Cellulose tops Canopy's Hot Button Report 2019

Aditya Birla Group's Birla Cellulose has emerged as the top company among 32 global viscose producers for eliminating endangered forests from its supply chain in the environmental non-profit Canopy's Hot Button Ranking and Report 2019.

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LIVA joined hands with Vogue to showcase and amplify the high fashion quotient of the fabric. The event witnessed a fabulous LIVA walk-in kiosk which was enabled with splendid flowing projections, adding to the #LiveYourFlow message. Celebrities like Kalki Koechlin, Amyra Dastur, Dia Mirza, Tapsee Pannu were seen walking into the kiosk and capturing some amazing moments.

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#LiveYourFlow campaign launch

LIVA announced the resounding success of the #LiveYourFlow campaign that encourages women all over to celebrate a life of freedom, to move in their own flow. Pioneered by brand ambassador - Kangana Ranaut, the campaign film introduced the brand ethos to the world.

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#LiveYourFlow influencer meet and greet

A fun filled evening where 3 style icons, Hina Khan, Shibani Dandekar and Amyra Dastur interacted with 30 fashion & lifestyle influencers to celebrate LIVA Fluid Fashion's new philosophy 'Live Your Flow'. All influencers were dressed in outfits, made fluid with LIVA.

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1. Breakthrough manufacturing innovations

Birla Cellulose has achieved a breakthrough in manufacturing viscose fibre using a minimum of 20% pre-consumer industrial fabric waste. This innovation has the distinction of Recycled Claim Standard (RCS) and portrays Birla Cellulose's commitment to a more circular economy.

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2. Birla Cellulose is Carbon Neutral

Birla Cellulose has evaluated its carbon emissions across global operations and is the first viscose manufacturer to declare carbon neutrality in Scope 1 and Scope 2 Greenhouse Gas (GHG) emissions.

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3. Birla Cellulose to reduce water intensity by 50% by the year 2025

Since climate change and water scarcity are the two biggest concerns of the global community today and need to be addressed by concerted efforts, Birla Cellulose has successfully reduced water intensity by 30% from the baseline of 2015.

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Mission Happiness Launch, Indonesia

Indo-Bharat Rayon, PT launched Mission Happiness #2.0, a proprietary customer engagement system, enabling IBR-ites to listen to their entire customer base LIVE, & suggest actions to senior teams through a structured process. A truly wonderful step towards becoming more customer centric across every level & function.

Circular Apparel Innovation Factory (CAIF) Conclave

To address the challenge of textile wastage, Birla Cellulose presented innovations and solutions to reduce textile waste by increasing textile recycling, at the 1st Circular Apparel Innovation Factory (CAIF) Conclave at the 11th Global Summit 2019 in Mumbai.

LIVA at YARNEX, Ludhiana

LIVA presented its sustainable, eco-friendly range of vibrant coloured fabric - Birla Spunshades at the esteemed - India International Yarn Exhibition in Ludhiana. This event is a big draw for manufacturers and suppliers of fibres and yarns, both from India and overseas, and hence a great opportunity to establish LIVA's presence in the industry.

The Economic Times SDGs Impact Summit

During The Economic Times SDGs Impact Summit, Mr.Dilip Gaur - Managing Director Grasim Industries Limited spoke about the need for all countries to be carbon neutral by 2050. In India, Birla Cellulose is leading the way with carbon neutrality in Scope 1 and 2 emissions and what innovations are needed for achieving the carbon goals.

Eco - enhanced solutions at Intex, Sri Lanka

LIVA introduced eco - enhanced fabric solutions at Intex South Asia. The event brings together the entire supply-chain and value-chain of the textiles and apparel industry under one strong trading platform.

Texcon'19 by CII

Birla Cellulose showcased Livaeco and its sustainability credentials at the 11th edition of Texcon'19 by CII. The event brings together industry leaders, researchers and academicians and provides a platform for new project ideas, start-ups and possible collaborations.

Textile Exchange Sustainability Conference in Vancouver

Birla Cellulose shared its point of view on circularity as a part of the MMCF round table conference as well as its blockchain-enabled platform for traceability across the value chain, at the Textile Exchange Sustainability Conference in Vancouver.

Intexcon 2019, Ahmedabad

Mr. Manohar Samuel, Sr. President (Marketing and Business Development), led a session - 'Man Made Cellulose - A Fast Mover' at Intexcon 2019 held at IIM Ahmedabad. The session was about sustainability, consumer brand preferences and the various growth engines of cellulosic fibres.

Intertextile, Shanghai

To promote Responsible Fashion, Birla Cellulose presented Livaeco at Intertextile Shanghai - a comprehensive platform to showcase innovations in sustainable offerings.

Premiere Vision, Paris

Birla Cellulose showcased its eco-enhanced fibre - Livaeco at Premiere Vision Exhibition in Paris. With the unique tracer technology that has been introduced, multiple international brands like Marks and Spencers, Tesco, American Eagle and Gap have shown interest in the sustainable fibre.


LIVA's colourful Navratri

The fashion-forward nine days of Navratri were extra special with LIVA this year, with a fun twist to styling oneself for the festivities. Partnering with Soundarya Sharma, LIVA created #NavratriWithLIVA, to showcase different look on each of the nine days.

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LIVA's AW trends sets the fashion mood for the season

To inspire women with modern and contemporary global trends, LIVA presented trend insights for Autumn Winter 19-20 by showcasing three design themes, ranging from party perfect to business chic highlighting the fabric, color and texture trends for season.

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The American Chamber of Commerce in Thailand conferred the AMCHAM CSR Excellence Award upon Thai Rayon Public Co. Limited (TRC), from the Group's stable in Thailand. The award was received by Mr. Prasan Sipani - President, TRC, at the hands of AMCHAM Presidents - Mr. Gregory Bastien and Mr. Jeffrey Nygaard. The award is in recognition of TRC's demonstrated commitment to conducting business responsibly and giving back to society. TRC makes an extraordinary contribution to enhancing the quality of life of the Thai people through its projects in the space of education, healthcare, sustainable livelihood, infrastructure, espousing social causes and supporting national festivals.

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