Commitment to sustainability
Our GreenTrack™ Platform now enables our brands & consumers to track the journey of a garment from forest to fashion. In collaboration with Sappi Ltd., we are able to map 100% forest sources enabling end-to-end transparency.
We organized a series of web-based live hub building events across Varanasi, Orissa and Bhagalpur partnering with local yarn traders to showcase LIVA to potential buyers and customers.
This year we successfully conducted LIVA speciality meet & innovation meet across our LAPF Studios in Noida, Jaipur and Tirupur. The latest innovations in Fabrics made with LIVA Reviva, Livaeco, and LIVA Antimicrobial fibres received an overwhelming response.
We leveraged the #VocalforLocal initiative with an outdoor campaign across leading Hubs to nurture Indian Textile Value Chain and support #MakeInIndia
We hosted a webinar series #FutureofFashion with 3 leading designers - Sahil Kochhar, Shalini James, and Nachiket Barve to unravel the shift the fashion industry has witnessed due to the pandemic.
This environment day, we partnered with Elle India and conducted live sessions on the environmental footprint of fashion, and the ways to reduce it creating awareness around sustainable fashion and LIVA’s sustainability credentials.
As this Navratri was mostly spent indoors, we kept the fervour and festivities alive with sarees from our esteemed partners flaunting the colours of each of the nine days.
We celebrated this Diwali celebrating pride in Indian heritage and tradition by going #Local4diwali with Influencers, taking LIVA’s charm to consumers and supporting the Initiative by the Textile Ministry.