LIVA & MISS DIVA 2020
LIVA announced a partnership with Times of India as Title Sponsor for the Miss Diva 2020 pageant. The official press conference of LIVA #MissDiva2020 was held amidst the media & bloggers fraternity on 11th November at the Sofitel Mumbai BKC. Mr. Rajeev Gopal, Chief Global Sales & Marketing Officer, Birla Cellulose spoke on how LIVA and Miss Diva is a match made in heaven.
LIVA launches LAPF Studio in Jaipur
LIVA inaugurated a state-of-the-art LIVA Accredited Partner Forum (LAPF) Studio in Jaipur in association with Garment Exporters Association of Rajasthan (GEAR). This is the fourth such studio after Noida, New York and Tirupur. The Jaipur studio will display a collection of more than 2000 fabric innovations of Viscose, Modal and Excel.
Birla Cellulose tops Canopy's Hot Button Report 2019
Aditya Birla Group's Birla Cellulose has emerged as the top company among 32 global viscose producers for eliminating endangered forests from its supply chain in the environmental non-profit Canopy's Hot Button Ranking and Report 2019.
LIVA & VOGUE
LIVA joined hands with Vogue to showcase and amplify the high fashion quotient of the fabric. The event witnessed a fabulous LIVA walk-in kiosk which was enabled with splendid flowing projections, adding to the #LiveYourFlow message. Celebrities like Kalki Koechlin, Amyra Dastur, Dia Mirza, Tapsee Pannu were seen walking into the kiosk and capturing some amazing moments.
#LiveYourFlow campaign launch
LIVA announced the resounding success of the #LiveYourFlow campaign that encourages women all over to celebrate a life of freedom, to move in their own flow. Pioneered by brand ambassador - Kangana Ranaut, the campaign film introduced the brand ethos to the world.
#LiveYourFlow influencer meet and greet
A fun filled evening where 3 style icons, Hina Khan, Shibani Dandekar and Amyra Dastur interacted with 30 fashion & lifestyle influencers to celebrate LIVA Fluid Fashion's new philosophy 'Live Your Flow'. All influencers were dressed in outfits, made fluid with LIVA.