Newsletter FEB - 2020.


Ranked #1 in Canopy's
Hot Button report

We ranked #1 globally in the latest CanopyPlanet Hot Button Report 2020. With 33 buttons, we achieved the first ever "dark green shirt" rating, becoming the most sustainably sourced viscose producer.

Commitment to sustainability

Grasim enters the list of top 10 Indian companies

Grasim Industries Ltd. emerged 9th among the top 10 Indian corporates for its Sustainability and CSR practices at the ET and Futurescape 7th Responsible Business Rankings 2020.

Birla Cellulose maps 100% forest sources on traceability platform - Green Track™

Our GreenTrack™ Platform now enables our brands & consumers to track the journey of a garment from forest to fashion. In collaboration with Sappi Ltd., we are able to map 100% forest sources enabling end-to-end transparency.

The Full Circle Textile Project

We collaborated with fashion for good for a first of its kind consortium project, to explore and evaluate disruptive solutions in chemical recycling. The project aims at achieving circularity in textiles with the goal of manufacturing new fabrics from used clothing.

Product Innovations

LIVA with added protection of Antimicrobial by Birla Cellulose

This year we launched LIVA with added protection of Antimicrobial fibres by Birla Cellulose. These fabrics are made using antimicrobial fibres that gives protection from bacteria and viruses (including SARS-CoV-2).

LIVA Reviva

Our commitment to sustainability continues with LIVA Reviva. This recycled fibre is responsibly manufactured consisting of 80% wood pulp & 20% pre-consumer fabric waste.

Partner Connect

LIVA Hub meets

We organized a series of web-based live hub building events across Varanasi, Orissa and Bhagalpur partnering with local yarn traders to showcase LIVA to potential buyers and customers.

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Speciality and Innovation Meets at LAPF studios

This year we successfully conducted LIVA speciality meet & innovation meet across our LAPF Studios in Noida, Jaipur and Tirupur. The latest innovations in Fabrics made with LIVA Reviva, Livaeco, and LIVA Antimicrobial fibres received an overwhelming response.

#VocalforLocal and #MakeInIndia campaign to promote LAPF

We leveraged the #VocalforLocal initiative with an outdoor campaign across leading Hubs to nurture Indian Textile Value Chain and support #MakeInIndia

Designer Sessions - #FutureofFashion

We hosted a webinar series #FutureofFashion with 3 leading designers - Sahil Kochhar, Shalini James, and Nachiket Barve to unravel the shift the fashion industry has witnessed due to the pandemic.

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Consumer Connect

LIVA’s brave new world

To stay in sync with consumer trends, we conducted a survey to understand how the pandemic has impacted consumer behaviour towards fashion highlighting key insights and trends for our partners through a research report.

Environment Day

This environment day, we partnered with Elle India and conducted live sessions on the environmental footprint of fashion, and the ways to reduce it creating awareness around sustainable fashion and LIVA’s sustainability credentials.

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Handloom Week for Sarees

We extended our support to over 150 handloom saree artisans and weavers across India during the national handloom week 2020 showcasing our saree partner collections to consumers through a Social Media Campaign

LIVA’s Colourful Navratri

As this Navratri was mostly spent indoors, we kept the fervour and festivities alive with sarees from our esteemed partners flaunting the colours of each of the nine days.

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Diwali - #Local4Diwali

We celebrated this Diwali celebrating pride in Indian heritage and tradition by going #Local4diwali with Influencers, taking LIVA’s charm to consumers and supporting the Initiative by the Textile Ministry.

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