What is LIVA
LIVA refers to fabrics composed of viscose or rayon fibres. These fibres are called as cellulosic fibres and are derived from natural wood from trees such as birch, eucalyptus, pine & spruce. The forests are sustainably harvested & ensure a positive impact for the environment.
LIVA -The superior
viscose based natural
origin fabric
The origin of viscose fabrics comes from naturally occurring cellulose in trees that is further treated to produce sustainable fibres that are spun into yarn. Viscose is lustrous like silk, and simultaneously has the softness and drape quality of cotton. It owes its smoothness to its long, smooth and continuous filaments, which are similar to the filaments in silk. Viscose is also light and breathable, making it ideal for warmer climates.
Know About Our Fibers
Natural origin
Ethically derived from natural,
renewable resources
Luxuriously soft
Not just soft, but as soft
as creme
Sustainable
Comfort and Care for the
environment as well
Fluidity
Bouncy feel, For day long
freshness
Drapes well
For the perfect drape
and fall
Fashionable
For garments which are high on fashion
The fabric you wear is like a second skin. But we often compromise on comfort in an effort to be fashionable. However how do you stay fashion ready when you constantly feel restricted? This is where Liva steps in by providing you with fabrics that let you breathe, envelope you with comfort and look stylish while you are at it. We enable you to own your skin with elegance and panache.
Sustainability is
at the core of LIVA
fabric
By keeping sustainability at the heart of what we do, we make sure that every viscose based LIVA fabric story comes full circle. Our cellulosic fibers come from nature and go back to it, leaving a positive footprint on the environment.
Read MoreLIVA for All Occasions
Our fluid and soft LIVA
Viscose fabric blends have multiple applications across categories such as
home textiles
and apparel for men, woman and kids across the different categories.
Our Offerings
LIVA product portfolio
extends to eco enhanced and specialty fibers that are of natural origin,
moisture absorbent and are completely bio degradable.
ECO by Birla Cellulose represents our eco-enhanced fibres that are sourced from FSC © (FSC © C118017) certified forests only. In addition, garments made with Eco fibres can be traced back to its origin by our proprietary GreenTrackTM platform
Introducing LIVA REVIVA, backed by our commitment for transparency, traceability & technology. A fibre that is consciously fashionable of which 80% is wood pulp & 20% is pre-consumer fabric waste laying emphasis on responsible manufacturing.
Birla Excel is a revolution in fashion. A fibre that is truly eco-friendly, Birla Excel is made from a unique closed-loop process where the byproducts are completely reused, thereby minimizing discharge and reducing environmental impact. Designers swear by this resilient, wash & wear fabric as it imparts wonderful lustre, drape and softness. Its unique propensity to fibrillate can be controlled or accentuated for aesthetic versatility.
Birla Modal is the ultimate in softness and fluidity combines with enduring strength and superb performance. As the second-generation innovation of viscose, the production process has been perfected to accentuate its brilliant lustre, soft feel and excellent drape while also improving its utility.
Birla Spunshades is our dope-dyed fibre, made using an innovative Colour Lock Technology. Fabrics will not fade even after multiple washes as pigments are embedded into the fibre itself versus conventional fabric piece-dyeing
Look for LIVA tag in our partner stores
LIVA fabric based products are available with all top brands
and retailers stores across the country and are identified through
our LIVA garment tags.
