Birla Cellulose, a world leader in Man-made cellulose fibers has launched a trend collection for Spring Summer 18. This collection purely uses Birla Viscose and Birla Modal Fibres in core and innovation. It has been the outcome of extensive research done by the Birla Cellulose team based on market survey, client feedback of global brands and retail, trend direction by WGSN, an international Forecast design consultant agency. The fine quality Fabrics were developed at the State - of - art Textile Research and Application Development Center (TRADC) of Birla Cellulose.
The Spring Summer 18 collection ’Metanoia’ talks about the journey of changing one’s mind, heart and self or way of life. The inspiration derived from ‘Metanoia’ culminates into an interesting array of high quality fabrics, blends, their distinct functionalities, textures, patterns, prints, and varied color hues. The theme transpires into bright yarn dyed designs, intricate jacquards, rich classy plains, Light weight fabrics and Neppy newness which in turn form the inspiration of our four stories and phases of Life –
’POP GRAFITTI’ , ‘HYBRID PARADISE’ , ‘GLOBAL KALEIDOSCOPE’ , ‘NOSTALGIC FUTURE’.
The fourth phase story ‘NOSTALGIC FUTURE’ tells us about remembering the past in order to imagine the future. This theme focuses on the importance of basics but with more luxurious approach. As demand grows for long-lasting essentials, fabric assumes a new importance. In this trend, basic no longer means ordinary. The past is powerful and it is time to explore innovation in forgotten ideas. The palette is influenced by elements of nature.
The featured fabric product stories are -
1. Yarn-dyed Conversations (Spundyed/Birla Modal/Viscose)
2. Luxe Plains (Birla Modal)
3. Colored Flecks (Spundyed/Birla Modal)
4. Jacquard Art (Birla Modal)
5. Veiled Sheers (Birla Modal)