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Many Divas, Many Occasions, One Fabric

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Natural Fluid Fashion best describes LIVA. A fashion ingredient brand that promises a drape like no other. So versatile, it enables every woman to live free and unrestrained. With LIVA, they can live their flow. LIVA Miss Diva 2020 was a nationwide pageant that invited women to do exactly that. Here’s how LIVA partnered them, every step of their journey.

A Chic Outfit

at the nationwide announcement



This outfit designed by Schulen for Wendell Rodricks, in association with LIVA, was worn by mentor and former Miss Universe Lara Dutta, as she addressed a press conference to announce the LIVA Miss Diva 2020 pageant.


Impressive Formals

at the auditions



Impressive Formals from LIVA brand partners like Pantaloons, Allen Solly and Van Heusen kickstarted this nationwide pageant. Held across 10 cities, the auditions opened its doors to confident, dynamic, vivacious women who yearned to live their flow


Sensual Silhouettes

at the final round of auditions



Sensual Silhouettes designed by Mariam Khan and made fluid by LIVA were donned by the 20 finalists, who were selected from a sea of aspiring applicants.


Flowy Resort Wear

at the Mumbai Preliminary event



Flowy Resort Wear crafted by Deme, enhanced the luxurious look of LIVA. Unconventional drapes, surprising cut-outs and unexpected ways of playing with fabric, reflective of Deme’s signature style, helped dramatically boost the finalists’ confidence.


Classic Silhouettes

at the Bangalore preliminary event



Classic Silhouettes revisited by Abhishek Sharma, aptly conveyed the versatility of LIVA. Bold and sensual, much like the 20 finalists, this collection exuded the charm of vintage Hollywood in a palette of jewel and earthy tones.


Bejewelled Fashion

at the Delhi preliminary event



Bejewelled Fashion by Raakesh Agarvwal, highlighted the sheen that’s customary of LIVA. Embellished with metallic gold fringes, the collection brought a dramatic edge to the finalists’ performance.


Contemporary Traditional Wear

at the Jaipur preliminary event



Contemporary Traditional Wear by Princess Diya Kumari Foundation showcased LIVA’s rich finish. Vibrant jewel tones inspired by the peacock along with ‘Gotapatti’, a heritage craft once adorned by the royals of Jaipur, gave the finalists a taste of the royal life.


The Grand Finale

at Mumbai, on February 22, 2020



Glorious gowns created by Gavin Miguel, brought to life the versatility of LIVA. Thus, concluded the 4-month long pageant. The result? A diverse collection of fashion and the emergence of strong, confident divas.


LIVA Miss Diva Universe 2020 now flows international


Look for the LIVA fabric tag at leading fashion brands and outlets.

Source: Times of India

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