Kangana Ranaut is encouraging every woman to live her flow in Liva’s new campaign
Take inspiration from Ranaut and #LiveTheFlow
A new-age, naturally created fabric brand, Liva is known for fashion that can be stylish and eco-friendly at the same time. They’ve just launched their #LiveYourFlow campaign, which is encouraging women to be themselves, to discover the feeling of being in sync with the world and to live in the moment. Liva’s film with brand ambassador Kangana Ranaut captures the essence of the brand ethos – Live Your Flow By showing the graceful movements of the fabric, it beautifully encapsulates the philosophy of ‘living your flow’. It portrays a state of mind that believes in opportunities, possibilities and is ready to take on life as it comes.
Ranaut, the brand ambassador, shares the same philosophy. Along with the brand, she encourages women to be real, spontaneous, energetic and confident.
The actor started off as a girl-next-door and her successful journey from there—aside from the hard work she has put in—has come true because at every moment of her life, she has chased her dreams and been unrestrained by society, people’s judgements and their criticisms. She has lived her flow from the beginning of her career—truly exemplifying the beauty of living in the moment. Liva believes in empowering women at every step of their lives and encouraging them to follow their passion with confidence the is enhanced by being comfortable in what they wear. They can be independent, strong, successful, hardworking and achieve their goals all at the same time.
While we all know Liva for its sustainable nature, it is also transforming the world of fashion with its versatile patterns and aesthetics. Along with that, it allows every woman to be as comfortable as she can, something that stands crucial for the latest campaign.
Ask Ranaut about how she feels being at the forefront of this movement along with Liva, and you’ll find that she is delighted, to say the least. According to her, the brand is not just about comfortable fabrics, but also endorses a way of life that is free-flowing and unrestrained by any obstacles.
Just like her, the philosophy of living the flow holds a lot of meaning in every young woman’s life today. It’s an optimistic state of mind where one is always on-the-go and not holding themselves back. It’s a simple feeling of being in sync with the world around them.
Liva lets you breathe, flow and glide through your life, making all this easily achievable. Needless to say, it spells out everything spontaneous and courageous. Are you ready to take inspiration from Ranaut and live like there’s no tomorrow?
Video and images: Courtesy Liva