Forgo heavy ethnic outfits in favour of comfortable, beautiful pieces from Pantaloon’s new collaboration with designer, Krishna Mehta exclusively crafted with Liva Fabric. Bright hues, breezy silhouettes, and the use of the breathable LIVA fabric is the perfect combination to pick when it comes to summer-friendly ethnic wear.
As much as we yearn for warm sunny days, we are fretting at the sticky sweaty feeling it brings along. Not to let that icky feeling dampen our spirits this summer, we are on the path to finding beautiful and breathable Indian wear styles this summer.
The cardinal rule of summer dressing is to strike a balance between comfort and joy. While the traditional kurta does plenty to keep us cool and comfortable, it does little for our style quotient. Therefore, we are persistently in search of clothing styles that fit the bill. Throw in the sweltering temperatures of an Indian summer and we are basically left with limited options. So when we come across a summer-friendly alternative, we are heavy on praise and purchase.
Krishna Mehta’s Rangmanch collection exclusively crafted with Liva fabric is our summer saviour for small intimate celebrations and to brighten our stay-at-home mood. The magic ingredient here is the nature-based LIVA fabric made from cellulosic fibres that are used throughout the collection.
The sustainable fabric gives your garments an exquisite flow, luxurious softness and drapes perfectly to keep feeling comfortable throughout the day. Designed with a fluid and comfort centred approach, Aditya Birla Group’s LIVA fabric truly lets your skin breathe while protecting you and making you look stylish.
Elevating your fashion quotient further, the Pantaloons x Krishna Mehta collection is a mix of fusion and traditional silhouettes like sharara sets, high-low kurtas, peplum tops, kurta dresses and lehengas and more. Enhanced using traditional hand embroideries, embellished necklines, bouquet and block prints and a sorbet of summer colours like fuchsia, lime, tangerine, turquoise and lemon.
Sold on the unbelievable qualities of this breathable summer fabric and wondering what makes the fabric a great choice for summer, here are our top reasons:
- Unlike many natural fabrics, LIVA drapes and flows with utmost ease. It wraps itself around your body to create a sensual and flexible feel.
- Heavy stiff fabrics are a big no for summers and the feather-light LIVA fabric truly knows how to keep things light and casual.
- Another quality that makes this breathable summer fabric essential is its resilience and long-lasting quality.
- If sweat and odour are your biggest summer pet peeves then one will find rejoice in its free-flowing nature that keeps both issues at bay.
While technology and innovation keep the fashion industry hooked onto this unique nature-based fabric, it’s simply the softness and breathability that makes it our go-to choice for summer dressing.
Visit pantaloons.com to shop for the Krishna Mehta collection made fluid with Liva.
Images: Courtesy LIVA
This article appeared on Lifestyleasia.com