The year 2020 has been a time of reflection, reorganisation of our lives and adaptation to a changing world. The year gone by will be remembered for building resilience, teaching us how to pause, how to be grateful and how to look towards the future with hope. The fashion industry too saw many shifts – sustainability has become a buzzword in the fashion industry, and slow fashion is the new norm. It’s about time we shifted the conversation to one that’s more meaningful.
At LIVA, we have always believed in being thoughtful and the impact of the pandemic and the shift in the fashion industry towards sustainability and comfort clothing has only reinforced this belief to be thoughtfully fashionable so that everyone can live their flow.
In line with this belief, we at LIVA, are using nature-based fabrics to thoughtfully craft outfits which are comfortable, enable you to feel confident, and be more conscious of your fashion choices.
Over the months, there has been a heightened awareness towards the impact of our actions on the planet. The need of the hour is to be more eco-conscious and LIVA helps you incorporate facets of sustainability in your everyday wear. The eco-friendly Livaeco fabrics are made using ethically derived FSC® certified natural, renewable resources manufactured through stringent eco-friendly processes and can be traced back to its origin. And that’s not all – they are also produced with reduced water consumption, and lesser emissions contributing to a greener environment, which means you can dress to the nines while also being thoughtfully fashionable.
Along with helping you make a more conscious choice, thanks to new age innovations, LIVA fabrics are thoughtfully crafted to be breathable, lightweight, soft, and most importantly – free-flowing. The flowy silhouettes are flattering to any body type while also being super comfortable. At a time where comfort dressing is the norm, the ensembles crafted with LIVA fabrics lend a cosy touch to any wardrobe, without compromising on fashion.
As for the perception that sustainable and comfortable outfits cannot be stylish, you can put your mind at ease by choosing outfits made fluid with LIVA. When it comes to the chic factor, the thoughtfully crafted, nature-based fabrics by LIVA aren’t just sustainable, they’re fashionable too. With beautiful drapes and a breathable, yet bouncy feel, LIVA lends an exquisite flow to every ensemble, and allows you to live your flow confidently, whether you’re on the go, or staying in.
Like every industry, the fashion industry too, is rising up to meet the challenges of a tumultuous year. Right now, fashion that does not impact our environment negatively and is a perfect blend of sustainability and comfort is the need of the hour, especially as we transition into the new year. Making a more conscious choice can go a long way in helping you Live Your Flow, and this needs to be the one resolution we abide by in 2021. Take the pledge to be more thoughtful in your fashion choices and choose outfits with the LIVA tag, to make eco-friendly fashion choices that are comfortable, and make you feel confident too. And hey, that’s how you could enter 2021, the year when being thoughtful is in fashion.
A version of this article first appeared on Elle.in. Read it here