A phrase we have been hearing a lot of late is sustainable fashion and rightfully so. Sustainability is turning out to be the need of the hour. Turns out, the fashion industry is one of the biggest contributors of carbon emissions and microplastics year after year1. The production of clothes takes up a huge chunk of the earth’s water resources; for instance, the production of a simple cotton t-shirt consumes approximately 600 gallons of water2. What’s more, fabrics like polyester predominantly used in the fast fashion industry are considered non-biodegradable3. All of these facts indicate that we are going terribly wrong when we choose fast fashion for its affordability while the environment pays the true price.
However, all is not lost. We can do our bit to save the environment for a better tomorrow by making conscious choices even with regards to fashion, an industry we feel very closely for. Now that we’ve established that sustainability is the new mantra, how do we, the stylish lot, incorporate this into our lives?
We are sharing an easy-to-implement guide to incorporate sustainable practices while staying fashionable all along!
- What eco-friendly fabrics can I choose while shopping this summer?
This Spring-Summer 2020, embrace cellulose-based fabrics, including viscose, modal, linen, Livaeco, and Liva Reviva that beget from nature and return to nature with their biodegradable properties. Besides being sustainable, these lightweight fabrics are extremely breathable and lay on your body with ease. The goal this year is to shop consciously to benefit the environment and drive sustainability.
- Are sustainable fabrics available in trendy colours?
Absolutely! The popular shades this season comprise an array that reflects the season itself: refreshing pastel hues. Opt for relaxed, breezy styles in trending 2020 pastel colours like mint green, blush pink, powder blue, and golden straw. While you enjoy shopping for clothes in these colours, be mindful of the dyes used to create the garments. Outfits made with LIVA, enriched by Birla Spunshades, make use of dope dyed viscose fibres in vibrant colours that are created with a Colour Lock Technology. Using fabrics made of coloured fibres instead of dyeing them at a later stage ensures colours do not bleed or fade even after multiple washes, considerably reducing wastewater discharge. See, we assured you that you can be stylish and sustainable at the same time, didn’t we!
- What prints are in this Spring-Summer 2020 Fashion diaries?
Stripes are a big pattern this season and we are lapping it up in all the variations they come in. Whether they are resort stripes, the hairline ones, popular rugby lines, or charcoal stripes, they go a long way in making you seem tall and slim. Also, you could take your fashion game a notch higher this summer by mixing the stripes. Team a slim hairline striped shirt with a pair of broader Cabana striped shorts for that off-duty model look. Explore the range of striped dresses and tops available with Liva Fluid Fashion brand partners..
- Is repeating outfits still considered a faux pas?
Not all! It is time to unapologetically repeat your outfits; in fact, it is a great move forward in your sustainable lifestyle! Try your hand at getting creative and mix ‘n match different separates to create a fresh look from something you already own in your closet. When women of substance like Michelle Obama, Arianna Huffington, and Kate Middleton endorse repeat wear, why be shy about it? Take cue from fashionistas Komal Pandey and Masoom Minawala who show us how to style a white anarkali kurta for different occasions. LIVA dresses, for that matter, can be paired with different separates to assemble a completely fresh outfit this season.
So, dig deep back into your closets, shop consciously, and pay attention to the composition tag when an outfit catches your eye. After all, nobody said you could not be stylish while saving the planet.
- Source: https://www.weforum.org/agenda/2020/01/fashion-industry-carbon-unsustainable-environment-pollution/
- Source: https://globalnews.ca/news/4173055/sustainable-fashion/; https://youtu.be/10ypcpbWIFo?t=21
- Source: https://goodonyou.eco/material-guide-polyester-2/