Press Release

15

Jan 2016

Riturana Deori wins LIVA Protégé 2015

Riturana Deori of Ahemdabad has won the first edition of LIVA Protégé 2015 a pan India hunt for the brightest fashion designers in the country.

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13

Jan 2016

Experience the season's hottest new trend LIVA - Natural Fluid Fashion

Crafted, keeping the new age multitasking woman in mind, LIVA defies all norms of conventional materials and aims to keep you going through the day without being weighed down.

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8

Jan 2016

Experience the season's hottest new trend LIVA - Natural Fluid Fashion

Riturana Deori of Ahemdabad has won the first edition of LIVA Protégé 2015 a pan India hunt for the brightest fashion

Read more

28

Dec 2015

Finance meets fashion

Ananyashree Birla, Kumar Mangalam Birla's older daughter, added another feather to her hat at a recent event in Mumabi.

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26

Dec 2015

Grasim plans to invest Rs 150 cr on its VSF brand LIVA next fiscal

Grasim Industries, a flagship company of the Aditya Birla Group plans to invest around Rs 150 crore for product development, R&D and business development.

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26

Dec 2015

Grasim draws up Rs 150 cr capex plan for brand LIVA

Aditya Birla Group controlled Grasim Industries has drawn up a capex plan of Rs 150 crore for product development.

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26

Dec 2015

Grasim draws up Rs 150 cr capex plan for brand LIVA

Aditya Birla Group controlled Grasim Industries has drawn up a capex plan of Rs 150 crore for product development.

Read more

25

Dec 2015

Grasim Industries Ltd, Aditya Birla Group announced the first edition of LIVA Protégé 2015

LIVA Protégé 2015, a pan India designer hunt for recognizing India's future stars in the field of fashion.

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25

Dec 2015

DNA After Hrs

Designs on you.

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25

Dec 2015

Grasim draws up Rs 150 cr capex plan for brand LIVA

Aditya Birla Group controlled Grasim Industries has drawn up a capex plan of Rs 150 crore for product development.

Read more

25

Dec 2015

Grasim draws up Rs 150 cr capex plan for brand LIVA

Aditya Birla Group controlled Grasim Industries has drawn up a capex plan of Rs 150 crore for product development.

Read more

25

Dec 2015

Aditya Birla Group to spend US $2.2 million on LIVA's R&D

LIVA, the new age fabric known for its natural and fluid drape which has taken the imagination of the fashion industry by storm, is set to get better.

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24

Dec 2015

Grasim draws up Rs 150 cr capex plan for brand LIVA

Aditya Birla Group controlled Grasim Industries has drawn up a capex plan of Rs 150 crore for product development.

Read more

24

Dec 2015

Grasim draws up Rs 150 cr capex plan for brand LIVA

Aditya Birla Group controlled Grasim Industries has drawn up a capex plan of Rs 150 crore for product development.

Read more

24

Dec 2015

Grasim draws up Rs 150 cr capex plan for brand LIVA

Aditya Birla Group controlled Grasim Industries has drawn up a capex plan of Rs 150 crore for product development.

Read more

24

Dec 2015

Grasim to invest Rs 150 cr for promoting LIVA

Grasim industries plans to invest Rs 150 crore on promotion of its recently-launched viscose staple fibre (VSF)

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24

Dec 2015

LIVA fabric: Designers' latest crush

Designers reveal why they love LIVA!

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24

Dec 2015

Fabric Musings

Here is what the top designers are musing about LIVA

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24

Dec 2015

LIVA fabric: Designers' new favourite

Here is what the top designers are musing about LIVA

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8

May 2015

A new star in fashion is born

After two years of intense research, Grasim's Cellulose Division has breathed a new lease of life into viscose staple fibre (VSF)

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8

May 2015

Summer Fashion in Fluid Fabrics

Experience the fluidity of LIVA - a natural, new-age fabric from the Aditya Birla Group in the latest collection from Global Desi.

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28

Mar 2015

Kangana Ranaut named brand ambassador of LIVA

MUMBAI: Birla Cellulose, from Aditya Birla Group, unveiled its new age fabric brand, LIVA. The company has named Kangana Ranaut as its new brand ambassador.

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28

Mar 2015

Kangana Ranaut turns showstopper for 'Liva' brand

Mumbai, March 28 (ANI): B'town diva Kangana Ranaut turned showstopper for 'Liva' brand in India's showbiz hub Mumbai recently. She was spotted walking the ramp in a red jacket-styled gown which was double belted. She definitely looked different in short-bob hairdo. Good going Kangana!

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28

Mar 2015

Kangana Ranaut launches LIVA- THE NEW AGE FLUID FABRIC

Mumbai, 27th March 2015: Birla Cellulose, from Aditya Birla Group, unveiled their much awaited new age fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut to announce it’s launch at The JW Marriot, Mumbai.

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28

Mar 2015

Kangna Ranaut As A ShowStopper And Launch The Liva's New Fabric Brand

Kangana is going places and there is no stopping to her brand power. At a recent show, where she turned showstopper for a leading fabric brand she endorses, we couldn’t help but notice Kangana’s iconic look.

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28

Mar 2015

Kangana Ranaut turns showstopper for 'Liva' brand

B'town diva Kangana Ranaut turned showstopper for 'Liva' brand in India's showbiz hub Mumbai recently. She was spotted walking the ramp in a red jacket-styled gown which was double belted. She definitely looked different in short-bob hairdo. Good going Kangana!

Read more

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