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WHAT IS Eco fashion?

Eco Fashion is Sustainable Fashion which is a part of the growing design philosophy and a trend of sustainability. It is about producing clothes, shoes and accessories in an environmentally and socio-economically sustainable manner along with a shift in individual attitude and behavior to consume fashion responsibly.

Birla Cellulose takes a step towards a better world by adopting Eco Fashion and Sustainability. Birla Cellulose products are biodegradable and made in an environmentally responsible manner.

Choosing the right fibre makes an impact on your fashion choices, and the mark you leave behind. It’s time we amalgamate our love for fashion with nature. Let’s stand for what we stand on!

WHAT IS #TheREALTAG?

Imagine your closet full of 1000s of gallons of water and 50 million trees! Now imagine a world with dire scarcity of it. SCARY?! A cost of a pair of denims could cost you more than 9,000 liters of water, which is sufficient to support a family of 4 for more than a month. With a basic T-Shirt, you are also wearing carbon emissions and industrial wastewaters. Why wear what can wear out the environment?

#TheRealTag is our urge to you to look beyond the brand and price tag! Ask yourself: if your garment made under sustainable conditions, is your garment biodegradable, is it made out of renewable energy, did it do social justice?

Are you wearing a sustainable garment or wearing a reflection of environmental damage?

The next time you go shopping, look for #TheRealTag

THE Expert SPEAKS