India follows Bollywood. Almost all that goes up the silver screens, gradually, comes down to the streets too. From hairstyles to footwear; apparels to accessories and make up styles and shades, Bollywood has a major influence on our fashion choices. Bollywood celebrities’ fashion quotient are not just limited to movies, ads or their onscreen appearances, but also how they are seen in public is a major driving factor in determining the ongoing fashion trends. They are some of the best brand endorsers designers would want in order to showcase their work. Talking of Indian fashion designers and their business of fashion, it makes practical as well as commercial sense to introduce new couture through B-town celebrities on ramp or rather through films. The clothes or jewelry and accessories that Indian celebrities wear in the films often end up as a prime source of inspiration to many tailors/designers to adapt and copy in the local markets. This has given a larger canvas to the fashion world. Instead of just limiting to the fashion shows, every event and Page 3 parties that Bollywood celebs attend have become the extended ramps. An ensemble once sported by any celebrity, indeed gives designers a wider reach than any fashion boutiques or online portals or stock designer wears could. It’s not a very rare sight to find women attending weddings or formal events, dressed head-to-toe only in the finest materials based on typical Bollywood fashion. Remember how Kareena Kapoor’s ‘Shararas’ from Kabhi Khushi Kabhi Ghum had almost become a uniform wedding outfit? Or even how jumpsuits and flowy palazzo pants suddenly geared up as a style statement after Deepika Padukone wore them in Cocktail?! On the other hand, last year, Alia Bhatt renewed the simple but classy look of long skirts in her movie 2 States. While Huma Qureshi in a very notoriously attractive way revamped the image of aviator glasses making them an interesting and happening style accessory! Bollywood’s influence on fashion is not just limited to women. Indeed men too have adapted enough styles and looks from the big screen celebs. Be it the French beard that Amitabh Bachchan re-introduced or Amir Khan’s spikes and goatee from Dil Chahta Hai which went dazzling with its smart and stylish look. Hrithik Roshan’s hairdo in Zindagi Na Milegi Dobara or Ranbir Kapoor’s cool Wake Up Sid! T-shirts have also introduced their Bollywood styles making them some of the most popular trends in the fashion world. To add to the list have been muscular bodies, classic tuxedos, elegant shervanis, classy leather boots and attractive watches. A glance at all these fashion trends makes us say that undoubtedly, nothing sells fashion like Bollywood!